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A Simple Way to See What Your Marketing Really Delivers

Published by Susana Marambio on
people auditing marketing activities in a company

Stop Guessing: A Simple Way to See What Your Marketing Really Delivers

marekting working?

Are you sure your marketing is working? Many business owners wonder if their investment is paying off, if they’re targeting the right customers, or if their message is reaching the right people.

 

A new CEO took over a successful family business but soon noticed growth had stalled and marketing spend wasn’t delivering clear results. No one knew which channels worked or who their best customers were.

After an independent audit, the team gained clarity on their best customer segments, focused their efforts, improved messaging, and aligned the team around one plan. Lead quality improved, sales cycles shortened, and marketing spend became more efficient—giving the CEO evidence-backed confidence for the board.

Why a marketing audit matters

A marketing audit shows where your spend works, reveals gaps, and ensures your strategy fits your goals. It gives you a clear, fact-based view of what’s effective and what needs to change.

<< Learn more about BBCS Business Advisors' Marketing Audit >>

What an Audit Covers

Our independent marketing audit looks at six core areas:

  • Marketing strategy – How well your marketing supports your long-term business goals.
  • Marketing mix (4 Ps) – Are your product, price, place and promotion aligned and effective?
  • Target market – Are you clear on who your best customers are and how to reach them?
  • Competitive analysis – What your competitors are doing well (and not so well) that you can learn from.
  • Digital footprint – Website, SEO, and social media performance, and how visible your business really is online.
  • Performance and ROI – Which activities are generating a return and which are costing too much for too little impact.

 

How it Works

A marketing audit is not a long-winded process or a pile of jargon. It’s a structured, step-by-step assessment that produces clear insights and practical actions.

  1. Scope – We clarify your needs, resources, and the size of the task.
  2. Gather insights – Collect data from internal and external sources.
  3. Analysis and clarification – Review the information to identify strengths, weaknesses and opportunities.
  4. Presentation and report – Share findings in plain language and provide actionable recommendations.

The Benefits

✅ Alignment between marketing efforts and business goals
✅ Clear insights into what’s working and what’s not
✅ Opportunities for immediate improvement
✅ Data-driven recommendations for growth
✅ Better use of limited resources
✅ Reduced waste on activities that don’t pay back

 

Most importantly, an audit gives you clarity and confidence. You’ll know where to focus, what to change, and how to get more from your investment.

 

Rethink Your Marketing Strategy

When was the last time you truly evaluated if your marketing is working? For most SMEs, the honest answer is "not recently". Marketing often becomes a whirlwind of activity, running campaigns, posting on social media, creating content, without anyone stopping to ask:

  • Is this actually helping us reach our business goals?

  • Do we know which efforts are bringing in real customers and revenue?

  • Are we spending our budget wisely?

The risk is that you're pouring energy and money into activities with no real impact. What looks like progress on the surface might just be wasted effort.

An independent marketing audit provides much-needed clarity, not criticism. It replaces guesswork with facts, showing you exactly what’s working, what's not, and what to do next.

At BBCS Business Advisors, we use our 45+ years of combined international experience to help SMEs move past these challenges. We help you step back, ask the right questions and connect your marketing directly to measurable business results.

📩 Book a complimentary discovery call today at hello@bbcs.ie or visit https://www.bbcs.ie/marketing-audit